Now in it’s eighth year, the Etsy Design Awards is an annual celebration of the craft and creativity of the community’s top talent.
The content is seller-forward, showcasing processes and personal stories. Copy is joyful, descriptive, and knowing.
The ask:
Refresh the content strategy and narrative framework to recognize sellers for excellence in craft across multiple categories while showcasing incredible items to buyers.
The work:
Content lead for the Etsy Design Awards since its 2019 launch; responsible for narratives, content strategy, and all buyer/seller copy. For the 2023 awards, composed interview questions for the Grand Prize Award Winner in line with the narrative "The Joy of Craft," and partnered with design and PR to ensure story cohesiveness. Copy lead across every cycle to date, with the naming and content frameworks I built in 2019 still in use today.
