Olivia Rodrigo's collections, co-designed with women-owned shops, celebrated her latest album and first Daisy Chain Fields Festival. The onsite landings highlighted exclusive merch made with fans in mind.
The ask:
Partner with PR to support Olivia Rodrigo's limited collections. Capture the joy of fandom and the spontaneity of summer while showcasing the makers behind the pieces, across affiliate and onsite marketing.
The work:
Content lead: created onsite copy and affiliate messaging for the collection launches, working across a cross-channel, multiphase rollout. The campaign promoted Olivia's collections alongside her new music and festival. Etsy’s Creative Village activation, invited buyers to shop the collection, meet the makers behind the pieces, and access exclusive festival experiences, extending the campaign from digital into a physical, in-person moment. One of a small number of buzzy campaigns built around positioning Etsy as the creative source of exclusive merch from fan-favorite artists.
“Stop by the Etsy Creative Village to shop Olivia’s co-designed collection, meet the makers behind the pieces, and access exclusive festival experiences.”
