Marketing banners across our highest-intent surfaces, site and app, are one the best opportunities to convert active buyers. Through curated collections, campaign moments, gift guides, and trend edits, banner content helps users discover quality shops and listings, while reinforcing Etsy's brand expertise.
The ask:
Building on the content team's proposed landing page toolkit and marketing banner process, elevate copy across onsite and app surfaces to a more editorialized TOV, emphasizing trends and curation from Etsy's experts. Maintain landing page naming structures while creating cohesion between onsite and offsite experiences
The work:
Create high-level messaging narrative frameworks and thematic arcs to maintain freshness and test approaches during months-long campaigns. Partnering with merchandising and CRM on content strategy, I create roughly 80–100 banners monthly, across major brand moments, including back to school, gifting occasions, and seasonal campaigns, alongside one-off launches.
