Marketing banners across our highest-intent surfaces, site and app, are one of the best opportunities to convert active buyers. Through curated collections, campaign moments, gift guides, and trend edits, banner content helps users discover quality shops and listings while reinforcing Etsy’s brand expertise.
The ask:
Building on the content team’s proposed landing page toolkit and marketing banner process, elevate copy across site and app to a more editorial tone of voice, emphasizing trends and curation from Etsy’s experts. Maintain landing page naming structures while creating cohesion between onsite and offsite experiences.
The work:
I created high-level messaging frameworks and thematic arcs to keep content fresh and test approaches during months-long campaigns. Partnering with merchandising and CRM on content strategy, I write roughly 80–100 banners monthly across major brand moments, including back-to-school, gifting occasions, and seasonal campaigns, alongside one-off launches.
