Olivia Rodrigo’s collections, co-designed with women-owned shops, celebrated her latest album and her first Daisy Chain Fields Festival. The onsite landing pages highlighted exclusive merch made with fans in mind.
The ask:
Partner with PR to support Olivia Rodrigo’s limited collections across affiliate and onsite marketing. Capture the joy of fandom and the spontaneity of summer while showcasing the makers behind the pieces.
The work:
Content lead: created onsite copy and affiliate messaging for the collection launches, promoting Olivia’s collections alongside her new music and festival. Etsy’s Creative Village activation invited buyers to shop the collection, meet the artisans, and access exclusive festival experiences, extending the campaign from digital into a physical, in-person moment. The campaign was one of a small number built to position Etsy as the creative source of exclusive merch from fan-favorite artists.
“Stop by the Etsy Creative Village to shop Olivia’s co-designed collection, meet the makers behind the pieces, and access exclusive festival experiences.”
